As I anticipated several days ago, Facebook has brought privacy settings for the News and Mini Feed features live, the result of well over a half a million Facebook users that demonstrated outrage and protested over the News Feed feature, which debuted as a way to keep in touch with what friends are up to but was largely panned as a privacy violation (despite the information being aggregated by the feed being public information anyway).
Facebook has listened to these complaints loud and clear, though, and brought some nice settings to the table. You can now add and subtract things that you would rather not Facebook broadcast as stories, which is a great thing. The timestamps can also be disabled as well so that movements aren’t tracked.
Mark Zuckerberg has a nice open letter to Facebook users on a user’s Facebook homepage this morning. In it, he defends the Mini-Feed feature and goes further and explains the importance of the free flow of information on the Internet.
I will say that launching without additional privacy options has hurt Facebook tremendously, but the fact that they were able to add this in very quickly is a good, good thing.
In the future, I’d like to see Facebook commission a “beta team” of sorts and enable special features on a limited number of users’ profiles who would like to test certain features before they make it to the public. I feel a little field testing in this matter, rather than popping it out to the public in one giant surprise, would have saved a lot of…erm…face. ;)