The Weather Channel’s days as a privately owned cable network are numbered. There’s a lot of wondering why they’re up for sale for as much $5 billion. They certainly have prime-time Web real estate (weather.com), but I think people underestimate their IntelliStar platform. The IntelliStar, the latest iteration of the computer which serves up that Local on the 8s you’ve come to know and love over the years, is secretly one of the better advertising platforms out there on cable. Check out this Broadcasting & Cable piece from 2004, when IntelliStar was introduced. In short, the computer can serve up commercials based on weather conditions you may be experiencing. Now, imagine this technology licensed out. It’s amazing they haven’t done that yet…and one almost wonders if they’ve missed the boat. Cable isn’t exactly what it used to be on an excitement scale as far as a media delivery platform.
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Discussion of For Sale: The Weather Channel is now closed
Going to put in a bid?
They wouldn’t want me as the owner…I’d bring all the old TWC traditions back
I just hope CNN and FOX stay the hell away. And, even NBC, for that matter. We all know NBC’s recent push at an all-weather network has failed (cough cough WeatherPlus cough cough).
Though, I just read that NBC, CNN, and Comcast, are all “interested.”