Last Friday, I got the opportunity to speak as part of a panel at AdFed U, a series of educational seminars for businesses and marketing professionals put on by the Advertising Federation of Charleston. The panel included Caroline Nuttall, the publisher of CHARLIE Magazine who spoke on online advertising, and Lyn Mettler, Web strategist and fellow SMC Charleston steering committee member who spoke about leveraging social media. My presentation focused on SEO — but rather than talk about ways to bolt SEO techniques onto sites, I really focused on the need for well-structured, well-written content combined with standards-compliant code and a content management system to keep things organized and straight.
We had ten minutes to talk (and I know I went over!), so this presentation scratches the surface of the surface on the topic. It’s geared — as best as I can! — to a non-technical audience, so the geeks of the audience may be disappointed. If you have any questions or comments about my presentation, please feel free to leave a comment on this post. Thanks to AdFed Charleston for the opportunity to be a part of what is an excellent series. Follow AdFedCharleston on Twitter to keep up with future seminars and events.