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Fast Company: All Of The Ways Apple’s New Free Mac OS Hurts Microsoft Windows

Apple’s quest to bring iOS “back to the Mac” has now gone beyond the contents of the software in two key ways:

  • Free upgrades.
  • A steady, proven release cadence of one operating system per year, which increases the value proposition of a Mac purchase and helps get years out of one machine in an age where people will just toss PCs after a couple years.

In four years, my mid-2009 MacBook Pro — which shipped with Leopard — has gotten Snow Leopard, Lion, Mountain Lion, and now Mavericks. Contrast that with the computer I built in 2003 with Windows XP Professional: It was rendered mostly obsolete by Windows Vista (which arrived three years later), so I stuck with XP (with a Linux dual-boot as well).