Tag Archives: best practices

WCBD’s Social Media Push

WCBD, Charleston’s NBC affiliate, is launching a huge push into social media today by getting a majority of its news staff on Twitter. This is huge — I can’t say I’ve seen too many news agencies place a majority of their staff out into the wild amongst the Twitter-using public. Everybody from the anchors to the photogs is on and listening. Just today I was having a converation with morning anchor Brad Franko during the A-Rod (A-Roid?) press conference. WCBD’s had a presence on Twitter for a while, starting with producer Raymond Owens. Raymond was the first of the television journalists — and among the first of the journalists in Charleston in general — to make news a conversation over Twitter. That struck me. I was particularly pleased when chief meteorologist Rob Fowler joined up later, and gradually more and more folks at the channel started to tweet. I still think one of the marvels of Twitter is how it brings the people together with the media; with media listening in on what people are talking about over Twitter, it helps them serve our interests that much more effectively.

So, with that in mind, I’ve put together a few things that WCBD — and other news organizations tempted to take the social media plunge — should give a shot. Continue reading

November 1st

Welcome to November…six days until the nastiest political campaign I can ever remember will (hopefully) be settled. A few thoughts:

  • It sure seems wrong that I am going to be wearing shorts today. With a high near the coast estimated around 75, it’s going to be quite a beautiful day. Enjoy today and tomorrow, for Friday will bring along the winds of change: a northwesterly flow which will cool us right down to where we were during the middle of last week. Expect it to get warm again next Tuesday, though…so bizarre.
  • If you’re at CofC, check out the Sustainable Campus Initiative folks behind Addlestone today. They’re doing a lightbulb exchange (exchange standard lightbulbs for flourescent ones) and have a branded coffee mug deal where you can get the mug and take it into select local coffeeshops and get a discount for not using their paper cups. It’s really good stuff, and I strongly recommend everyone stops in there.
  • Also at CofC, incoming president Dr. George Benson and his wife, Jane, will be doing a welcoming ceremony at Alumni Hall. I’m disappointed that my schedule won’t permit me to attend this event — I’d like to see how this guy is. Apparently he’s a really good fundraiser — let’s hope they got him for more than his fundraising prowess, though.
  • I hope everyone had a safe Halloween weekend. On Saturday, I went up to Tom’s (as usual) and did an impromptu party with them. It was fun. My costume? A far-thinner and hairier version of the Tourette’s Guy (warning, EXTREMELY vulgar!!!). No, I didn’t get off on an incoherent rant like he does in his videos, but I did have the khakis, the authentic Tony the Tiger t-shirt, and a neckbrace. It was pretty classic, if confusing to about 98% of America. I didn’t get any trick or treaters last night — at least none that I was aware of. I was up in the office researching Vista stuff until 8:30 or so. That, coupled with a paper for my Biology lab, pretty much killed any idea of going out last night (though it almost happened). Speaking of which — does anyone out there in IT have any insights about deploying Vista in their enterprise? I’m curious to see what the rest of the world is doing.

I may catch you all a little later tonight, as at this point I don’t foresee any other major assignments coming down the pike (but never say never…)