Back in 2008, Charleston Twitter users began to use #chs as a hashtag to talk about everything relating to the city, what’s going on, traffic, etc. We expanded on this in 2009 and it’s been pretty successful.
Then, high school students — many of which who go to schools starting with the letter ‘C’ — caught on to Twitter and started hashtagging their stuff with…#chs. Hilarity and frustration on the part of Charlestonians ensued. A while ago, there was an experiment with #chas that didn’t really pan out either because it, too, was crowded. So, we’ve hung tough with #chs, high schoolers and all. Occasionally, the mix produces some great, out-of-context tweets like the one embedded here.
WCBD, Charleston’s NBC affiliate, is launching a huge push into social media today by getting a majority of its news staff on Twitter. This is huge — I can’t say I’ve seen too many news agencies place a majority of their staff out into the wild amongst the Twitter-using public. Everybody from the anchors to the photogs is on and listening. Just today I was having a converation with morning anchor Brad Franko during the A-Rod (A-Roid?) press conference. WCBD’s had a presence on Twitter for a while, starting with producer Raymond Owens. Raymond was the first of the television journalists — and among the first of the journalists in Charleston in general — to make news a conversation over Twitter. That struck me. I was particularly pleased when chief meteorologist Rob Fowler joined up later, and gradually more and more folks at the channel started to tweet. I still think one of the marvels of Twitter is how it brings the people together with the media; with media listening in on what people are talking about over Twitter, it helps them serve our interests that much more effectively.
So, with that in mind, I’ve put together a few things that WCBD — and other news organizations tempted to take the social media plunge — should give a shot. Continue reading →