I’m sitting here with a terrible case of selective writers’ block. I can write stream of consciousness in the blog all day long — which is what this is — but I’m struggling to write a movie review for my editing class. It’s due Wednesday but this is the only time I really have anything resembling energy for homework, which is surprising considering the emotional rollercoaster the NFL has been for the first two weeks. (I don’t want to say much about Week 2 beyond “the Cardiac Cats are BACK!” and “isn’t robbery illegal in Colorado?”)
Something I’ve always struggled with is my blog’s focus. I tend to zero in on topics for a little while and then drift to something else. It quite fits my semi-neurotic personality — I’m definitely a “phase” kind of guy — but I realize that for the few folks who do read me from time to time that my lack of focus can throw you off. Some people come here for my weather updates; that’s cool and all, but what if I go on a binge of technology posts about FriendFeed and Facebook and leave the weather alone for a while? What if people showed up for me to talk about the Padres when I haven’t mentioned them on here since April? Writing such a blog can be tough on the readers because that noise makes what one might perceive as “the good stuff” that much harder to find.
I’m trying to mitigate some of this issue in the next design by reinforcing a topic-based scheme that should more easily direct folks to what they’re looking for. I’m doing a little of that with my weather section right now, but I’m planning on doing the entire blog in a topic-based navigational scheme come redesign time. The goal is for folks to be able to see on the homepage a quick overview of my posts by topic, versus one giant aggregation that could be all over the place. I’ll still retain the all-over-the-placeness on the blog homepage (equivalent to jaredwsmith.com/blog now), but the homepage should at least help people be directed to what they’re interested in that I might write about.
This will help me be able to produce more content in more topics and give each topic pretty close to equal time. If I go on a binge of personal posts — I’m in something resembling a quarter-life crisis at times, so this is entirely possible — the noise generated from those won’t drown out my weather posts, so those who don’t give two rips about me ;) can still find out what kind of damaging winds will inevitably not materialize because I blogged about them. I’m really hoping that this works out the way I intend. There are some avenues I want to explore via the blog that I haven’t really felt like exploring yet because the necessary organizational balance has not been in place. I’m looking forward to those controls coming into play, and I’ll be interested to see how it affects readership down the road.