Tag Archives: wireless

AT&T to kill the Cingular name

Over the next few months, The New AT&T will be phasing out the Cingular brand and replacing it with — guess what — AT&T Wireless. Yes, the same AT&T Wireless Cingular bought out a couple years ago. This is a terrible mistake. It’s going to take some creative advertising to make the AT&T brand resonate as well with the youthful demographic as Cingular does now…